Please see the Slide Show from the selection above
A quick history lesson:
AITA was established to provide small fleets with an opportunity to buy
at discounted prices. The original program has expanded to include not
only trucking, but all aspects involving trucking, such as manufacturing,
industrial accounts, construction accounts, (especially heavy construction
like roadbuilders), and agricultural and farming accounts. All of these
areas, and others not mentioned, require trucking to move products, finished
goods or equipment. Complete details are available on our web site at
www.AITAonline.com, but I ask
that you wait until you have read all of the details here before you go
there.
Independent truckers are involved in every aspect, as employees and
as contract carriers, therefore, the other aspects of the industry are
included.
In our expansion, we have extended our benefits to service providers,
such as truck repair shops, truck stops, escort vehicles and a host
of other service providers under our umbrella of program participants.
Trucking is one of the most dynamic and expansive industries in commerce,
and AITA offers our benefits to anyone involved in the commerce of trucking
and heavy duty equipment and its operation.
If its Heavy Duty, or uses a "power unit", it's AITA!
What this means to the NAPA Salesman is more opportunity to offer our
program to these businesses.
Store Instructions:
Every NAPA store has existing customers to whom they have made every price cut they can, and
they need a little
something extra, then this program may help.
If you have a low volume customer that fails to meet the rebate requirements
set by the manufacturers,
enrolling them in AITA will place them in the exepmpt category for purchase minimums for their
master installer
and fleet rebate programs. This will allow you to sell to them and capture the maunfacturers
rebates, allowing
you to make a more reasonable gross profit.
If this is a high volume customer, with purchases exceeding $7,500. per
quarter, and you have made the
same price concessions, then the NAPA National Account rebate program may allow you to add
extra incentive to that account.
What would be better than to be able to take that customer a rebate check each quarter to
reward them for their loyalty and patronage?
The AITA Fleet Affiliate program would make that possible.
What must you do to get started?
Develop a "Prospect List"
Get with your outside salesman, or, if you do not have an outside salesman, sit down and look
at your account list.
If you have a heavy duty customer that you would like to offer additional
benefits to, without involving a cost to him or you, then you need to
enroll them in AITA. Trucking, construction, Heavy Duty repair shops,
or any other business that is involved in or serves heavy duty operations
or use and operate diesel engines qualify to become an AITA Fleet Affiliate.
Put them on your list
(Please do NOT include automotive repair shops!)
Discuss the list with your salesman:
If you have an outside salesman, let him know what you are doing. He needs to pass the
information along to the customer,
letting the customer know that you not only value their business, but that you are looking for
way to help them save money.
The salesman's support and knowledge is crucial.
Enrollment Costs:
Through a Special Agreement with NAPA, The First Year's enrollement
fee will be waived.
Sign Them Up!
AITA's agreement with NAPA waives the sign-up fees, therefore, there are NO COSTS to
the Customer,
so, on their next call your salesman can outline the benefits of the program and encourage
them to join.
There will be no charges to the company nor the store, and there are no ways for the
program to cost them anything. It is a True Benefit.
As an AITA Fleet Affiliate, they may utilize any of the programs available
through AITA, especially the NAPA Major Account program.
As an AITA Fleet Affiliate, if their purchases exceed $7,500 per quarter,
NAPA will pay them a National Account rebate of 4% on qualified purchases.
The customer's renewal fees will be deducted from AITA's administrative
fees, therefore, THE CUSTOMER WILL NEVER BE BILLED!
Make the necessary changes in your computer.
Contact your DC Major Account Manger for complete details on TAMS entries.
Have the DC Major Account Manager register the account with Atlanta.
Please
Click Here and use the Enrollment List provided. Using this list will allow
us to add new affiliates without confusion over enrollment dates.
We will not use the information for spamming or junk mailing, but we do need the information
for clerical and registration purposes.
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Existing Business
If you will publicize the program, they will buy more.
If you would like to capture a lot of NEW heavy duty business, you can become an AITA Participating
Location.
Once you follow the process outlined below, you should start getting the word out to local truckers, the small operators with one or two trucks. At the present time, they may be buying some parts from
you, but a true assessment will reveal that they are not buying many of those parts from you.
You probably have already established their account, but are not getting much business from them.
If you will get with them and explain that you have a new program available for them, they will appreciate
your efforts and their appreciation will be shown in increased purchases. The AITA program will make
regular customers out of previosly occassional buyers, and better buyers out of occasional customers.
You must get the word out to the small operator that you have a NEW Trucking Program
that you can sell to them through. This is a new program, so you can justify the price reduction as
something previously not available.
The AITA program allows you to sell to HD Customers at a discounted price, and you can recover the fleet
rebates and MI rebates
available from your suppliers, allowing you to maintain a good gross profit margin, especially since this is for parts you have not previously been selling to these customers.
Some of your customers may even earn rebates, if they meet the qualifying minimums ($7500.00 per
quarter in TOTAL purchases allows them to get a 4% rebate on QUALIFYING PURCHASES.) and this tool is a big
deal to most customers.
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New Business
If you will publicize the program, they will come.
If you would like to capture a lot of NEW heavy duty business, you can become an AITA Participating
Location.
Once you follow the process outlined below, you should start getting the word out to local truckers,
the small operators with one or two trucks. At the present time, they may be buying some parts from
you,
but a true assessment will reveal that they are not buying many of those parts from you.
Once you have established their account, the AITA program will make regular customers out of
previosly occassional buyers.
You must get the word out to the small operator that you have a NEW Trucking Program
that you can sell to them through. This is a new program, so you can justify the price reduction as
something previously not available.
The AITA program allows you to sell to HD Customers at a discounted price, and you can recover the fleet
rebates and MI rebates
available from your suppliers, allowing you to maintain a good gross profit margin, especially since this
is for parts you have not previously been selling to these customers.
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